Participation of Princeton HealthCare System (PHCS) Medical Staff and retired physicians proved to be a critical element in the historic success of the Design for Healing campaign for the new University Medical Center of Princeton at Plainsboro (UMCPP). One of the ways in which physicians supported the new hospital was through membership on the Physicians’ Development Committee (PDC). The 29-member committee, co-chaired by oncologist Peter Yi, MD, FACP, and radiologist Donald Denny, MD, encouraged physicians’ support as donors to the Design for Healing campaign, and it continues to promote ongoing contributions to the Foundation’s Annual Fund and Gift Planning program.
Additional physician support was highlighted through our Doctor, Donor, Believer ad series, featuring 21 individual physicians and five medical practices that contributed to the campaign with donations of $25,000 or more. Over a period of five years, advertisements were prominently featured in local newspapers and at the Princeton Junction train station to highlight this unprecedented support. Versions of these ads will hold a permanent place on the main floor of UMCPP. In total, the PDC raised more than $5.5 million for the Design for Healing campaign—nearly double the PDC campaign goal of $3 million. These gifts, from 417 individual active and retired physicians and 45 medical practices, display the strong commitment of PHCS’s medical staff to the new UMCPP.
We are honored and proud that our outstanding physicians have so generously supported this effort.
Article as seen in Foundation News Fall 2013.